About

I have spent 25 years in the middle. It is the best seat in the room.

Between Amsterdam and Casablanca. Between corporates and startups. Between governments and founders. The middle is where deals are made, and where they fall apart.

Ahmed Larouz
Ahmed Larouz · About
In one line

Two cities, five languages, one network.

01 / The story

It started with code.

I studied Computer Science at The Hague Polytechnic. In 2000 I founded Mexit, my first consultancy. Seven years later we were 22 consultants. I sold the company and learned my first lesson: building is one skill, letting go is another.

Then came the bridge.

From 2002 I designed and led HIC, the Dutch trade and investment centre for Morocco, backed by the Rotterdam Chamber of Commerce and the Municipality of Rotterdam. We helped Dutch and Moroccan companies do business with each other. I later co-founded Morocco Fonds, the first fund in the Netherlands dedicated to Morocco's development and bilateral cooperation.

In 2007 I founded Bridgizz. The name says what I do.

Then came scale.

I founded the Ramadan Festival and took it to 42 cities in the Netherlands and 5 cities abroad. It taught me how to build something that belongs to everyone. I served on the board of a local Rabobank in Amsterdam and on the Rabobank Members Council. It taught me how institutions think.

Then came climate.

In 2020 I brought ClimateLaunchpad to Morocco and financed it myself. Since then more than 500 startups have been trained and coached, with 18 national finalists and 2 global finalists. I founded Women in Cleantech, the first initiative of its kind in Morocco.

What comes next?

The same thing, on a larger scale. More companies crossing the Mediterranean in both directions. More capital finding founders who deserve it. More leaders who look like the markets they serve.

When you stop learning, you stop leading. I am still learning.
02 / What I believe
Access is earned, not bought. Trust takes years. I spent them.
Africa is not a risk to manage. It is a market to respect.
Diversity is not a policy. It is a growth strategy.
Ecosystems are built by people who stay.
03 / Timeline
  1. 1997Engineer, Information Science and Computer Science, The Hague Polytechnic.
  2. 2000Founds Mexit. Grows it to 22 consultants in 7 years, then sells it. President of TANS until 2006.
  3. 2002Architect and director of HIC, the Dutch trade and investment centre for Morocco.
  4. 2005Founds the Ramadan Festival. 42 Dutch cities, then London, Lausanne and Stavanger.
  5. 2007Founds Bridgizz. Amsterdam and Casablanca.
  6. 2008German Marshall Fund Marshall Memorial Fellow. Associate for MENA business development at Koeweiden Postma.
  7. 2011Co-founds and chairs The Cedar Network, 16 European countries.
  8. 2015Co-founds 180 Amsterdammers. Co-founds INCLEADERS the following year.
  9. 2019Founds Doing Business in Morocco.
  10. 2020Launches ClimateLaunchpad Morocco, self-financed. Lecturer at Inholland.
  11. 2023Co-founds Globalinux, Casablanca.
  12. 2024Founds Women in Cleantech, the first in Morocco.
04 / Boards, fellowships and teaching
  • Former board member, local Rabobank Amsterdam. Former member, Rabobank Members Council.
  • Former chair: TANS, The Cedar Network, Cineblend.
  • Former board member: 4 and 5 May Committee, Morocco Fonds.
  • Co-founder, INCLEADERS, the Dutch Inclusion Leaders Network.
  • German Marshall Fund alumnus, since 2008. US State Department International Visitor Leadership Program alumnus.
  • Lecturer, Inholland University of Applied Sciences, Business Studies.
  • Author and co-founder, 180 Amsterdammers. Author, World Entrepreneurship report.
05 / Bios to copy
Short, 40 words

Ahmed Larouz is an entrepreneur, ecosystem builder and board advisor connecting Europe, Morocco, Africa and the Gulf. He is the founder and CEO of Bridgizz, National Lead of ClimateLaunchpad Morocco and founder of Women in Cleantech.

Medium, 110 words

Ahmed Larouz is an entrepreneur, ecosystem builder and board advisor who has spent 25 years connecting Europe, Morocco, Africa and the Gulf. He founded his first company, Mexit, in 2000, grew it to 22 consultants and sold it. He then led HIC, the Dutch trade and investment centre for Morocco, co-founded Morocco Fonds and founded Bridgizz in 2007. As National Lead of ClimateLaunchpad Morocco he has trained and coached more than 500 cleantech startups, and he founded Women in Cleantech, the first initiative of its kind in Morocco. A former Rabobank board member and German Marshall Fund alumnus, he advises governments and companies and speaks five languages.

Now you know my story. What is yours?

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