Insights
Notes from both sides of the Mediterranean.
What I see, what I learn and what I think it means for your business. No noise. One idea at a time.

Featured · Cleantech · 1 min
Why I paid for ClimateLaunchpad Morocco myself
The decision in 2020, what it cost, what 500 startups later proved.
oktober 2026Read

Markets · 1 min
You do not need a market study. You need a door.
What companies get wrong about entering Morocco, and the three things that actually move a first deal.

Leadership · 1 min
What selling my first company taught me.
Mexit, 22 consultants, and the day after the sale.

Markets · 1 min
Riyadh, Jeddah, Casablanca: three cities, one opportunity.
What the Gulf and North Africa can build together.

Cleantech · 1 min
The energy transition needs the other half.
Why Women in Cleantech exists and what it changed.

Leadership · 1 min
From one city to 42.
What scaling a festival taught me about scaling anything.
Insights · 2 min
Creating a Portfolio Website for Social Innovator Ahmed Larouz.
Insights · 1 min