01
Where others see borders: doing business between Europe and Africa.
What 25 years in the middle taught me about trust, timing and who really decides.
Executives, trade bodies, investors
Speaking
I speak from what I built, not from what I read.
Keynotes, panels and masterclasses for audiences who want substance. On stages across Europe, Africa, the Gulf, the United States, China and Azerbaijan.
01 / Six signature talks
In Arabic, English, French, Dutch or Tamazight. Always one question for the room.
02
Morocco, the gateway: why the road to Africa runs through Casablanca.
A practical view on Morocco as a base for the continent.
Companies weighing their first move
03
500 startups later: what cleantech founders in Africa actually need.
Lessons from building ClimateLaunchpad Morocco with my own money.
Climate funds, corporates, development organisations
04
The diaspora dividend: your most underused economic bridge.
How people with two home countries create trade, capital and talent flows.
Governments, banks, city leaders
05
Diversity is a growth strategy, not a policy.
Why leadership teams that look like their markets win them.
Boards and leadership teams
06
When you stop learning, you stop leading.
A personal talk on building, selling, starting again and staying curious.
Leadership events, universities, young professionals
02 / Formats
- Keynote20 to 45 minutesConferences, corporate events, summits
- Panel chair or moderator45 to 90 minutesInternational forums, investor days
- MasterclassHalf dayLeadership teams, founders, students
- Guest lecture60 to 90 minutesUniversities and business schools
04 / Book Ahmed to speak
Which room needs this talk?
I read every request myself and reply within three working days.
A good talk changes what the room does on Monday.