You bring the ambition. I bring the access.
Five ways to work together. All of them start with one honest conversation.
Market entry and soft landing
For companies and investors entering Morocco, Africa or the Gulf.
You do not need another market study. You need to know who decides, who delivers and who to avoid. I map the terrain, make the introductions at the right level and stay until you are operational.
You get: a clear market read, a stakeholder and partner map, direct introductions, local setup support, a launch plan.
Strategic advisory
For governments, institutions and public bodies.
I have advised governments and institutions across Morocco and Africa on strategy and investment. I know how policy becomes practice, and where it gets stuck. I help you design strategies that survive contact with the ground.
You get: strategy and investment advice, programme design, stakeholder alignment, a network that opens on both continents.
Board and leadership roles
For companies that need Africa, MENA or inclusion expertise at the top table.
I have served on boards across Europe and Africa, from a Rabobank board to cultural and civic institutions, and managed multi-million euro budgets. I take a limited number of non-executive, advisory board and regional leadership roles.
You get: a board member who knows both the boardroom and the market floor.
Ecosystem and programme design
For funds, corporates and development organisations that want to build startup ecosystems.
I built the ClimateLaunchpad ecosystem in Morocco from zero: more than 500 startups, 18 national finalists, 2 global finalists. I founded Women in Cleantech. I design incubation and acceleration programmes that produce companies, not just demo days.
You get: programme architecture, partner and mentor networks, founder pipeline, investor connections.
Leadership coaching
For founders, executives and public leaders.
I have coached leaders in ministerial and entrepreneurial circles. No frameworks for the sake of frameworks. Straight talk from someone who has built, scaled, sold and started again.
You get: one to one sessions, a sounding board between sessions, introductions when they help.
Listen.
One conversation. You tell me where you want to go.
Map.
I tell you what is in the way and who can move it.
Open.
I make the introductions. In person where it matters.
Build.
I stay involved until it stands on its own.
- I have been on both sides: founder and board member, Europe and Africa, public and private.
- I speak the languages. Arabic, English, French, Dutch and Tamazight.
- My network was built over 25 years, not bought on a trade mission.
- I say no when I am not the right person.