Three cities that rarely appear on the same slide. They should. Each has something the other two need.
Casablanca is the gateway
The road to Africa runs through Casablanca. Morocco is a base for the continent: partners who know the terrain, and a business culture that looks north and south at the same time.
The Gulf is the next geography
Riyadh and Jeddah are building fast. Clean technology, food, water, education. What these markets ask for is not another presentation. It is partners who deliver.
The same method
What works in Morocco works in the Gulf. Pick the partner before the office. Run a pilot with a customer who pays. Put someone who knows both markets at the table.
A partner, a pilot, a seat at the table.
European companies, Gulf ambition and North African access belong in one conversation. I intend to keep having it.
